The first amazing pocket speech for CEOs is an origin story. This is basically a story about how you got to where you are today. What are the series of events or experiences that propelled you to the level that you are today in your business? What are the key factors that really took your business from point A to point B? An origin story gives people an insight into why you have so much passion for your business. Without that insight, people will just get to see you as a regular seller of a product or service that they do not really care about until they discover the reason behind why you do it. Once they know the story or passion behind why you do what you do, you will automatically become the right person to do it for them.
An origin story should not be too long so that you do not bore your listener. A maximum of 10 minutes should be enough to capture your origin story.
A product story is an amazing story about a product, service, or project that was so spectacular that it changed the course of your business. It is simply a catchy story about the project and how it directly affected your business. This tells the other person where your focus and passion is directed. It will tell them what motivated you to create the product and the sacrifices and effort you put in to create the product such that whenever they think of the product, your product becomes the right one for them.
This story is a pocket speech that is built around the success of your customers. It could be a success story about a client that really benefited from your product or service and that stands out for you. This story is used because the person in front of you might be having a similar problem and instead of directly throwing your service in their face, you tell them a story that doesn’t involve your or them but a third person who was at a certain point but got to a whole new point by applying your product or solution. You do not have to do any selling whatsoever. The person will simply understand how the story fits their problem and how applying your product or solution could be what they need to solve their problem. You, therefore, show your listener the path without directly telling them that you can help them.
These are 3 amazing pocket speeches for CEOs and you should ensure that you really memorize these and take care not to exceed ten minutes when telling them.
Check out How to Easily Remember Names for my last blog.
Leave a comment below if you already have one and what steps did you take to create yours?
1. Focus on impact
Is your audience better off after having been served by you? Or worse off? If they are better off then you have a solution which is impacting their life. Regardless of how small or big the impact, at least you’re making an impact and unless you got your word out there, nobody would know that you or your service exists.
If you serve just one person or a thousand, those people have already bought into your vision and only you can impact them in the way that you do. Instead of focusing on the technical aspect of your work, focus on the impact that you’re having as a result of you sharing your work.
Your solution can serve as many people as you’d like it to, but unless you believe in it, you’ll be too hesitant to share it with others and if I don’t know what you do, how could I use your service?
2. Test Your Assumptions
Are you holding onto stories that no longer serve you? Things that happened in the past but no longer serve your needs?
Might be time to test your assumptions to see if they still have any legs. When the topic of memory comes up the first thing I hear is ‘I have a crap memory’ or ‘a rubbish memory’ but within the next 5 minutes when asked about their hobby can recite their favourite footballers annual salary and shoe size proving that their memory is just fine.
Test your assumptions now to see if you’re carrying some of the old baggage that you can choose to let go now.
3. Slice & Dice Your Goals
Having the big picture about where you want to be in 10 years is phenomenal, but does it empower your actions today or holds you back?
To exhibit I have Sam and Joe here:
Sam knows exactly what he wants in 10 years but the goal is so big that he’s been thinking about it for the last 3 years without taking any action, it is too overwhelming and the project just too big for him to do anything about it.
Joe on the other hand has a similar idea about where he wants to be in 10 years but quickly traced it all the way to this moment and divided the big goal into small measurable tasks, so instead of focusing on the 100 podcast episodes he needs to record he focuses on just recording number 1 this week.
Where Sams ideas immobilise any action, Joe’s ideas are built on small steps which he can act on right now. This not only gives him more control over his future, it allows him to measure small steps, make course corrections and test his assumptions along the way.
Each small win then feeds into his overall goal, his confidence and helps him gain momentum.
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If you enjoyed this video, check out 15 Ways to Build Instant Confidence
It's that little nudge sometimes that can get us to follow through on what we're supposed to be doing. Let these quotes from successful entrepreneurs give you the motivation you need next time you're putting together a speech, a meeting or a workshop. Let me know your favourite one by commenting below?
1. Fear Alarm
Not one we often think about but can have a drastic impact on our health. Overcoming fear is difficult when we customise our own device to make us jump first thing in the morning. Research here shows traditional alarm noises are not good for us. Who wants more fear in their life anyway? Want suggestions:
2. Turn Off Notifications
Buzzing apps distract our focus and momentum. A way around this would be to turn off all the notifications. If you want you can keep your messaging app enabled and the rest turned off. This way you're in charge of allowing your phone to bother you but only when you want to.
Settings> Notifications> Click on each app and then use the slider to turn it off
Settings> Sound and notification> App notification > 'Block' the apps you don't need.
For android users there is more information on this site.
3. Email and social block
This research shows that we use our phones for over five hours a day, checking and refreshing it again and again. That habit eats into our time throughout the day. Scheduling an hour in the day will help us batch the email sends and social browsing. Hour might seem long at first but it's better than spending five. Although you may choose any time you want, a tip would be to set a time after you've done the most critical task in the day.
4. Idea Homescreen
If you're someone who gets distracted by their phone, then this one is for you. Move non-urgent apps to the second screen and prevent icons from distracting you.
Yes! It is possible for an icon to seduce you to open it. That's their job. Your screen could look something like this:
Essential apps (Mail, Maps, Messages, WhatsApp etc)
2nd Screen: Non-essential apps (Games, Dating, Social, etc)
Doing this allows you to take the seducing/ marketing power away from your phone and back in your control. Or, you could group them together in a folder.
5. Prime Spot
Getting rid of social media from our life is never the aim. Being in control of what makes us happy is. Based on algorithms Facebook decides what to display every time you run it. Bypass the algorithms and tell Facebook exactly what type of content you prefer. From within your favourite groups tap the 'Following' and choose 'See first'. Make your social treat more rewarding by customising your feeds. Change it as your interest changes.
6. Cloud Purge
If you have unused apps that you haven't used for a few weeks, it may be a good idea to delete them. There is no need to hold onto an app when we don't use it. Download it onto your phone in minutes when you need them again. Restore battery health, speed up your phone and get to apps you want.
7. Do Not Disturb Zone
There are going to be times when you want to turn off the phone and get on with some work. Placing your phone on a pillow can help you tracks calls and messages. With many things demanding our attention, the real struggle is to focus on a few things that matter. Taking back control and attention can help you be more productive in short amount of time.
For those moments when we just miss the mark by an inch, when things just don't add up and there isn't enough time in day. This list is a reference for that moment. 15 things you can do to instantly get some oxygen pumping through your brain, there is a printable at the end of the blog which you can download/ print/ fill and then snap on your phone. Top 5 are part of the video.