The first amazing pocket speech for CEOs is an origin story. This is basically a story about how you got to where you are today. What are the series of events or experiences that propelled you to the level that you are today in your business? What are the key factors that really took your business from point A to point B? An origin story gives people an insight into why you have so much passion for your business. Without that insight, people will just get to see you as a regular seller of a product or service that they do not really care about until they discover the reason behind why you do it. Once they know the story or passion behind why you do what you do, you will automatically become the right person to do it for them.
An origin story should not be too long so that you do not bore your listener. A maximum of 10 minutes should be enough to capture your origin story.
A product story is an amazing story about a product, service, or project that was so spectacular that it changed the course of your business. It is simply a catchy story about the project and how it directly affected your business. This tells the other person where your focus and passion is directed. It will tell them what motivated you to create the product and the sacrifices and effort you put in to create the product such that whenever they think of the product, your product becomes the right one for them.
This story is a pocket speech that is built around the success of your customers. It could be a success story about a client that really benefited from your product or service and that stands out for you. This story is used because the person in front of you might be having a similar problem and instead of directly throwing your service in their face, you tell them a story that doesn’t involve your or them but a third person who was at a certain point but got to a whole new point by applying your product or solution. You do not have to do any selling whatsoever. The person will simply understand how the story fits their problem and how applying your product or solution could be what they need to solve their problem. You, therefore, show your listener the path without directly telling them that you can help them.
These are 3 amazing pocket speeches for CEOs and you should ensure that you really memorize these and take care not to exceed ten minutes when telling them.
Check out How to Easily Remember Names for my last blog.
Leave a comment below if you already have one and what steps did you take to create yours?